There’s a new neighborhood gem in Central Park: Soft, a home-based cottage bakery offering small-batch cookies and naturally leavened sourdough bread — all available by pre-order and porch pickup.
Launched by local mom and former therapist Esther, Soft blends creativity, precision, and a sense of humor. After years in the mental health field, Esther shifted her energy into baking — and brought with her a thoughtful approach and a unique perspective.
Where Baking Meets Self-Awareness
What makes Soft stand out isn’t just the quality of the ingredients or the craft behind the bakes — it’s the subtle nod to Esther’s previous career. Her menu features items with clever, tongue-in-cheek names like:
- Coping Mechanism – A brown butter chocolate chip cookie with the perfect balance of sweet and salt
- Attachment Issues – A chewy oatmeal cookie that lives up to its name
- The Inner Child – A nostalgic, sprinkle-topped cookie that hits just right
Each bake is intentional, well-tested, and made in small batches from her Central Park home.
When to Order (Hint: Anytime)
Whether you’re planning a get-together or just want to stock your freezer, Soft makes a thoughtful (and delicious) addition to:
- Gifts for friends who could use a pick-me-up
- Kid playdates or birthday parties
- Gifts for teachers, neighbors, or friends
- Special occasions or casual celebrations
- Business thank-yous or client gifts
- Personal treats — no justification needed
All orders are packaged for easy pickup and made with the kind of attention to detail you’d expect from someone who’s spent her career helping people feel cared for.
How to Get It
Orders are accepted in advance through the website, with porch pickup in Central Park:
👉 https://softinside.shop
📸 @soft.inside on Instagram
A Local Business Worth Supporting
Esther’s work is a great reminder of the creative energy and entrepreneurial spirit we’re lucky to have in Central Park. Soft is a thoughtful addition to our community — and a great way to support a neighbor doing something she’s passionate about.
